Marketing research – Brand Behavior

5 reasons to use depth-interviews research

youngBB Behavior, Brand, Marketing, Marketing research, Psychology

The depth-interview, as a qualitative marketing research method, is perfect for exploring detailed information about a specific studied public, about[…]

In-house affordable research marketing methods

youngBB Advertising, Behavior, Brand, Communication, Marketing, Marketing research, Strategy

For any company that needs to have an optimal brand position on a particular market segment or who wants to[…]

Mystery shopping

youngBB Behavior, Marketing research

Mystery shopping is a qualitative research method which consists into getting valuable information about customers, satisfaction and ways to improve[…]