The depth-interview, as a qualitative marketing research method, is perfect for exploring detailed information about a specific studied public, about[…]
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Category: Marketing research
In-house affordable research marketing methods
For any company that needs to have an optimal brand position on a particular market segment or who wants to[…]
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Mystery shopping
Mystery shopping is a qualitative research method which consists into getting valuable information about customers, satisfaction and ways to improve[…]
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